Students use SNS predominantly for Facebook, Facebook chat and Blackberry Messenger (BB users) in order to update their profiles, chat with friends, and look at their friends’ profiles and statuses. These students appear to use sms for close friends only, and phonecalls for loved ones and family possibly due to the high cost of sms’ and phonecalls in South Africa compared to the low cost of SNS. The students that were sampled preferred to communicate using SNS. It was found that the students that were questioned at this university, spend an average of five hours per day on their smartphones interacting with others via SNS, and remain online for about 16 hours per day. The data was analysed looking at key applications and frequency/intensity of usage. Questionnaires were derived from the literature, and used to assess the frequency and intensity of application usage. This study assesses the usage of smartphone applications and specifically social networking applications (SNS) amongst smartphone users, due to the perceived high-level of usage amongst University Students.
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